{"title":"New Products","description":"\u003cp\u003eWhat's new in our store - newly launched products and bundles.\u003c\/p\u003e","products":[{"product_id":"sports-day-natural-deodorant-lime-lavender-eucalyptus","title":"Sports Day Natural Deodorant - Lime, Lavender and Eucalyptus","description":"\u003cdiv class=\"product-sports-day-deodorant\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFor the rest of the day after the match.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe soap gets you clean. Sports Day deodorant keeps you there. Lime, lavender, eucalyptus - fresh, herbal, sorted for the day. No aluminium. No synthetics. Actually works.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eHow it smells\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLime is sharp and citrus-fresh. Not sweet - awake. Eucalyptus adds the herbal edge, the same note that runs through the soap. Lavender rounds it out and stops it tipping into clinical.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTogether they smell like someone who's had a proper shower and got on with their day. Not \"fresh linen\" nonsense. Actual fresh. Post-shower, clean-kit, ready-to-go fresh.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat it does\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNeutralises odour without blocking your sweat glands. You'll still sweat - that's healthy. You just won't smell while doing it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMagnesium hydroxide and baking soda instead of aluminium. The lime keeps you fresh. The eucalyptus has natural antibacterial properties. The lavender makes it wearable rather than overwhelming.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSwitching from conventional deodorant\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYour armpits need about a week to adjust. You've spent years chemically blocking your sweat glands. They're confused.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYou might feel sweatier initially. This is your body recalibrating, not the product failing. It's normal. It's temporary. Worth persevering.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMost people find that after the adjustment period they actually sweat less and smell better than they did before. Bit annoying that nobody told them sooner, really.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePairs with Sports Day soap\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe deodorant and soap are designed as a pair. Eucalyptus runs through both. The soap handles the clean. The deodorant handles everything after.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eUse them together for the full post-match reset.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat's in it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMaranta Arundinacea Root Powder, Cocos Nucifera Oil, Magnesium Hydroxide, Theobroma Cacao Seed Butter, Sodium Bicarbonate, Prunus Amygdalus Dulcis Oil, Euphorbia Cerifera Cera, Citrus Aurantifolia Oil, Lavandula Angustifolia (Lavender) Oil, Eucalyptus Globulus Leaf Oil, Limonene*, Linalool*, Citral* \u003cem\u003e(*naturally occurring in essential oils)\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAluminium-free. No synthetic fragrance. No parabens. Vegan. Plastic-free. Handmade in the UK.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eHow to use it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eApply a small amount to clean, dry skin. A little goes a long way - this isn't a body spray. Unless you're applying half the stick per armpit, in which case we need to talk.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e100g lasts roughly 2–3 months with daily use.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSmelly Notes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eScent: Clean, herbal, energising\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePerfect for: Post-match recovery\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLike: The changing room - but the good bit\u003c\/p\u003e\n\u003csection class=\"product-cta\"\u003e\n\u003cp\u003eComplete the routine with \u003ca href=\"https:\/\/smellymen.co.uk\/products\/sports-day-natural-soap-eucalyptus-tea-tree-and-lavender\" title=\"Sports Day natural soap\"\u003eSports Day Soap\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c!-- Structured Data --\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smelly Men","offers":[{"title":"Default Title","offer_id":55958657007940,"sku":"IN0043","price":11.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/3070\/7268\/files\/Sports-day-deo-100g.jpg?v=1776860558"},{"product_id":"sports-day-natural-soap-eucalyptus-tea-tree-and-lavender","title":"Sports Day Natural Soap - Eucalyptus, Tea tree and Lavender","description":"\u003cdiv class=\"product-sports-day-soap\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFor after muddy pitches and sweaty matches.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSports Day is eucalyptus, tea tree, and lavender. Clean, herbal, slightly antiseptic. The kind of soap that feels like it's actually removing dirt - not just moving it around.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eHow it smells\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEucalyptus cuts through everything. Tea tree is unmistakably clean - the scent of properly getting there, not just smelling like it. Lavender keeps it herbal rather than clinical.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTogether they smell like changing room showers at their best. That specific combination of clean and fresh that means you're ready for the rest of your day.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNot spa-relaxing. Just properly done.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhere it came from\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSaturday afternoon rugby. Mud everywhere. Studs on concrete. Deep Heat in the air.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMy mum used to put Dettol in the bath after matches. Not for injuries - just to actually get clean. To properly shift whatever the pitch had added.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThat's Sports Day. The reset. Not the sport itself - the moment afterwards.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat it does\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCreates a proper lather that works. Eucalyptus and tea tree cut through sweat, dirt and whatever Saturday threw at you. Lavender balances it out.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eGood after rugby, football, hockey, cricket, running, cycling - any outdoor pursuit that leaves you done in. Also great after the gym, or gardening, or a long day working outside.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e160g bar lasts 4-6 weeks with daily use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePairs with Sports Day deodorant\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe soap and deodorant are designed as a pair. The soap handles the clean. The deodorant handles the rest of the day. Both herbal, both fresh, built for the same moment.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eUse them together for the full reset. Or just the soap. Both work.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat's in it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSodium Olivate, Aqua, Glycerine, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Eucalyptus Globulus Leaf Oil, Lavandula Angustifolia (Lavender) Oil, Limonene*, Linalool* \u003cem\u003e(*naturally occurring in essential oils)\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e100% natural. No SLS. No synthetic fragrance. Vegan. Plastic-free. Handmade in the UK.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSmelly Notes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eScent: Clean, herbal, slightly antiseptic\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePerfect for: Post-exercise recovery\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLike: A magic sponge for your brain\u003c\/p\u003e\n\u003csection class=\"product-cta\"\u003e\n\u003cp\u003eComplete the routine with \u003ca title=\"Sports Day deodorant\" href=\"https:\/\/smellymen.co.uk\/products\/sports-day-natural-deodorant-lime-lavender-eucalyptus\"\u003eSports Day Deodorant\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c!-- Structured Data --\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smelly Men","offers":[{"title":"Default Title","offer_id":55958711075140,"sku":"IN0042","price":11.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/3070\/7268\/files\/sports-day-soap-and-carton-160g.png?v=1776863465"},{"product_id":"sports-day-stock-up-kit","title":"Sports Day Stock Up Kit","description":"\u003cp\u003eTwo soaps, one deodorant, sorted for the next three months. Eucalyptus, tea tree, lime and lavender. Natural ingredients, plastic-free packaging, handmade in the UK.\u003c\/p\u003e","brand":"Fast Bundle","offers":[{"title":"Default Title","offer_id":56737985003844,"sku":"eaee67d1-1507-4731-8671-cc23c6750dbc","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/3070\/7268\/files\/sports-day-stock-up-kit-hero.png?v=1780162212"},{"product_id":"sports-day-essentials-kit","title":"Sports Day Essentials Kit","description":"\u003cp\u003eSoap and deodorant, matched for after it's all over. Eucalyptus, tea tree, lime and lavender. Natural ingredients, plastic-free packaging, handmade in the UK.\u003c\/p\u003e","brand":"Fast Bundle","offers":[{"title":"Default Title","offer_id":56737985167684,"sku":"ed24f567-8f1e-4648-92ef-f7969f2f908d","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/3070\/7268\/files\/sports-day-essentials-kit.png?v=1786610912"},{"product_id":"the-quattro-natural-deodorant-kit","title":"The Quattro - Natural Deodorant Kit","description":"\u003cp\u003eAll four deodorants. Every occasion in your week covered. Lime, frankincense, sandalwood, cedarwood, eucalyptus. Natural ingredients, plastic-free packaging, handmade in the UK.\u003c\/p\u003e","brand":"Fast Bundle","offers":[{"title":"Default Title","offer_id":56827006157124,"sku":"ceff3225-1090-4efd-b0bf-6836d88e7d30","price":41.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/3070\/7268\/files\/The-Deo-Quattro.jpg?v=1780837554"},{"product_id":"the-full-week-soap-and-deodorant-kit","title":"The Full Week - Soap and Deodorant Kit","description":"\u003cp\u003eEight products. Four occasions. The complete Smelly Men system. Natural ingredients, plastic-free packaging, handmade in the UK.\u003c\/p\u003e","brand":"Fast Bundle","offers":[{"title":"Default Title","offer_id":56827067629892,"sku":"368aeaae-83da-4b66-980d-4a75b6bafb43","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/3070\/7268\/files\/Smelly-Men-Full-Week-Bundle.jpg?v=1781123067"},{"product_id":"the-clean-sweep-soap-kit","title":"The Clean Sweep - Natural Soap Kit","description":"\u003cp\u003eAll four soaps. Every occasion covered, nothing repeated. Lemongrass, patchouli, pine needle and eucalyptus. Natural ingredients, plastic-free packaging, handmade in the UK.\u003c\/p\u003e","brand":"Fast Bundle","offers":[{"title":"Default Title","offer_id":56827087946052,"sku":"d378f38b-1e50-4e01-828d-86cb1321cc46","price":41.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/3070\/7268\/files\/The-Clean-Sweep.jpg?v=1780833862"},{"product_id":"sports-day-shave-serum","title":"Sports Day Shave Serum - Sea Buckthorn and Wakame","description":"\u003cp\u003eWhen your hair starts thinning or just falling out, there's a moment where you make the call. Shave it. Own it. Almost everyone who does wonders why they waited so long.\u003c\/p\u003e","brand":"Smelly Men","offers":[{"title":"Default Title","offer_id":57102364016964,"sku":"IN0044","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/3070\/7268\/files\/Shave-Serum-Square.png?v=1784792506"},{"product_id":"bundle-product-19","title":"The Close Shave","description":"\u003cp\u003eShave serum and deodorant, matched for recovery. Sea buckthorn, wakame seaweed, lime eucalyptus and lavender. Natural ingredients, plastic-free packaging, handmade in the UK.\u003c\/p\u003e","brand":"Fast Bundle","offers":[{"title":"Sports Day Natural Deodorant - Lime, Lavender and Eucalyptus + Sports Day Shave Serum - Sea Buckthorn and Wakame","offer_id":57102365032772,"sku":"3c6a31d1-6b75-41f6-8e53-abfa37654197","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/3070\/7268\/files\/Sports-Day-Serum-and-Deo.jpg?v=1785752968"},{"product_id":"the-full-recovery-kit","title":"The Full Recovery Kit","description":"\u003cp\u003eSoap, shave serum and deodorant, matched for recovery - scalp included. Eucalyptus, sea buckthorn, lime and lavender. Natural ingredients, plastic-free packaging, handmade in the UK.\u003c\/p\u003e","brand":"Fast Bundle","offers":[{"title":"Sports Day Natural Deodorant - Lime, Lavender and Eucalyptus + Sports Day Natural Soap - Eucalyptus, Tea tree and Lavender + Sports Day Shave Serum - Sea Buckthorn and Wakame","offer_id":57102515732804,"sku":"9cbd35fa-0fd5-4618-9e19-c795c6176357","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/3070\/7268\/files\/the-recovery-kit.jpg?v=1785753294"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/3070\/7268\/collections\/the-recovery-kit.jpg?v=1787225861","url":"https:\/\/smellymen.co.uk\/collections\/new-products.oembed","provider":"Smelly Men","version":"1.0","type":"link"}