Our Ingredients

What makes us better, naturally.

Cymbopogon citratus

Lemongrass Essential Oil

Bright, citrus lemon aroma with natural antibacterial properties that help fight odor-causing bacteria and refresh the skin.

Rosmarinus officinalis

Rosemary Essential Oil

Herbal, invigorating scent that can clarify and purify – known to reduce microbes on
the skin (helping combat acne and odor) and even stimulate circulation for a
fresh feel.

Citrus aurantium bergamia

Bergamot Essential Oil

Uplifting citrus fragrance that naturally deodorizes – its sweet-tart scent masks odors and its compounds have mild antiseptic effects.

Santalum album

Sandalwood Essential Oil

Soft, woody aroma that brings a sense of calm. In soap it lends a creamy richness,
and its anti-inflammatory, soothing properties help comfort irritated skin.

Pogostemon cablin

Patchouli Essential Oil

Deep, earthy scent that lingers on the skin – ideal for natural deodorants. Its aroma not only masks odor but has been used for centuries as an insect-repelling and antifungal agent in perfumes and soaps.

Lavandula angustifolia

Lavender Essential Oil

Gentle floral aroma famed for its calming effects. In soaps and deodorants it soothes
the skin and was even used as a cleansing antiseptic in pre-modern medicine,
helping to keep skin fresh and clean.

Cedrus atlantica

Cedarwood Essential Oil

Warm, woodsy scent that gives a grounding freshness. Cedarwood’s natural
antibacterial power makes it popular in deodorants, helping to inhibit odor-causing bacteria while its aroma comforts and relaxes.

Boswellia carterii

Frankincense Essential Oil

Rich, resinous aroma (often called the “king of oils”) that adds a luxurious touch. It helps soothe inflammation and irritation on the skin, and its spicy-earthy scent can deodorize gently while promoting a calm mood.

Laurus nobilis

Bay Leaf Essential Oil

Spicy herbal scent with cleansing properties. Traditionally, bay leaf (laurel) oil has been used as an astringent and antiseptic – it tones and cleans the skin
(the classic Aleppo soap is laurel-rich). In deodorant, it offers a warm, spicy
freshness.

Picea mariana

Black Spruce Essential Oil

Crisp forest fragrance that invigorates the senses. Black spruce’s evergreen
aroma can help clear the mind and ease tension – in deodorants or soaps it
brings a fresh outdoorsy feeling and mild soothing qualities to the skin.

Pinus sylvestris

Pine Needle Essential Oil

Refreshing pine scent that signals “clean.” Pine needle oil is a natural disinfectant and
deodorizer – its terpenes have proven antimicrobial effects​ helping to cleanse the skin and neutralise odours. It’s like a breath of mountain air in your shower.

Abies sibirica

Fir Needle Essential Oil

Woodsy and uplifting, fir needle oil (e.g. Siberian fir) has a green scent that can calm and centre you. Often used to create a relaxing atmosphere, it also provides gentle antimicrobial benefits similar to pine – great for a clean, soothing wash.

Citrus aurantifolia

Lime Essential Oil

Zesty and energetic citrus scent that cuts through odors with ease. Lime oil’s
natural compounds act as an antibacterial agent, making it effective at killing odour-causing bacteria​ while its juicy fragrance brightens up any soap or deodorant blend.

Citrus aurantium dulcis

Sweet Orange Essential Oil

Cheerful,sweet citrus aroma that can uplift your mood. In soaps and deodorants it offers a gentle antiseptic cleanse and a burst of freshness – helping to refresh skin with a mild, skin-friendly touch (orange oil is less harsh than some other
citrus oils).



Caption

Salvia sclarea

Clary Sage Essential Oil

Clary sage essential oil is beneficial in soap and deodorant due to its soothing, balancing, and deodorising properties. It can help reduce skin inflammation, soothe rashes, and balance natural skin oils. Its earthy and herbaceous scent can also create a calming and uplifting aroma.

Caption

Cocos nucifera

Coconut Oil

A cleansing and hydrating oil that contributes to a bubbly lather in soaps. Coconut oil is naturally antimicrobial and helps boost the moisture content of
skin​ – it can even aid wound healing and tame inflammation. In deodorant, it helps fight odor (thanks to lauric acid’s
antibacterial effect) while soothing the skin.

Butyrospermum parkii

Shea butter

Ultra-rich moisturizer that leaves skin supple and nourished. Shea butter is packed with fatty acids and vitamins – it softens dry, rough skin and even has
anti-inflammatory properties to calm irritation​. In soap, it creates a creamy, conditioning lather that protects skin’s moisture.



Prunus amygdalus dulcis oil

Sweet Almond Oil

Light and gentle oil that absorbs easily, leaving a silky feel. Long used to soothe the skin, almond oil helps to heal minor cuts and dryness​. It’s rich in vitamin E, making it great for nourishing sensitive skin in soaps, and it won’t clog pores – perfect for keeping underarms soft and balanced.

White Kaolin Clay

A very gentle clay that purifies without irritating. Kaolin clay absorbs impurities and excess oils from the skin, helping detoxify and mattify (even for sensitive skin)​. In deodorant, it can help keep you dry by lightly absorbing sweat while being kinder to skin than stronger clays.



Charcoal Powder

Activated charcoal is a powerhouse detoxifier – its highly porous structure binds toxins and odours, lifting them away from the skin​. In soap, charcoal gives a deep cleanse (great for oily or acne-prone skin), and in deodorant it helps neutralize odour and absorb sweat naturally, leaving you feeling fresh.



Maranta arundinacea

Arrowroot Powder

A silky plant powder that keeps you comfortably dry. Arrowroot powder excels at absorbing excess moisture (sweat)​, which is why it’s a cornerstone of natural deodorants. It helps prevent that sticky feeling by keeping underarms dry and smooth, all with a soft, invisible finish.

Magnesium Hydroxide

Magnesium hydroxide in deodorant acts as a natural, effective odour-fighting agent by adjusting the skin's pH to a more alkaline level, which inhibits the growth of odour-causing bacteria. Unlike aluminium-based antiperspirants, it allows for natural sweat while neutralizing odour. Additionally, it can help absorb moisture and keep the underarms dry







Sodium bicarbonate

A natural deodorizer that tackles underarm odour by neutralizing acids and making
the environment less friendly to bacteria​. In a deodorant, a touch of baking soda can dramatically cut down odour, keeping you smelling fresh. (It also gives soap a mild effervescent cleansing effect, though in soap it’s used sparingly to avoid over-alkalinity.



Cymbopogon citratus

Lemongrass Essential Oil

Bright, citrus lemon aroma with natural antibacterial properties that help fight odor-causing bacteria and refresh the skin.

Rosmarinus officinalis

Rosemary Essential Oil

Herbal, invigorating scent that can clarify and purify – known to reduce microbes on
the skin (helping combat acne and odor) and even stimulate circulation for a
fresh feel.

Citrus aurantium bergamia

Bergamot Essential Oil

Uplifting citrus fragrance that naturally deodorizes – its sweet-tart scent masks odors and its compounds have mild antiseptic effects.

Santalum album

Sandalwood Essential Oil

Soft, woody aroma that brings a sense of calm. In soap it lends a creamy richness,
and its anti-inflammatory, soothing properties help comfort irritated skin.

Pogostemon cablin

Patchouli Essential Oil

Deep, earthy scent that lingers on the skin – ideal for natural deodorants. Its aroma not only masks odor but has been used for centuries as an insect-repelling and antifungal agent in perfumes and soaps.

Lavandula angustifolia

Lavender Essential Oil

Gentle floral aroma famed for its calming effects. In soaps and deodorants it soothes
the skin and was even used as a cleansing antiseptic in pre-modern medicine,
helping to keep skin fresh and clean.

Cedrus atlantica

Cedarwood Essential Oil

Warm, woodsy scent that gives a grounding freshness. Cedarwood’s natural
antibacterial power makes it popular in deodorants, helping to inhibit odor-causing bacteria while its aroma comforts and relaxes.

Boswellia carterii

Frankincense Essential Oil

Rich, resinous aroma (often called the “king of oils”) that adds a luxurious touch. It helps soothe inflammation and irritation on the skin, and its spicy-earthy scent can deodorize gently while promoting a calm mood.

Laurus nobilis

Bay Leaf Essential Oil

Spicy herbal scent with cleansing properties. Traditionally, bay leaf (laurel) oil has been used as an astringent and antiseptic – it tones and cleans the skin
(the classic Aleppo soap is laurel-rich). In deodorant, it offers a warm, spicy
freshness.

Picea mariana

Black Spruce Essential Oil

Crisp forest fragrance that invigorates the senses. Black spruce’s evergreen
aroma can help clear the mind and ease tension – in deodorants or soaps it
brings a fresh outdoorsy feeling and mild soothing qualities to the skin.

Pinus sylvestris

Pine Needle Essential Oil

Refreshing pine scent that signals “clean.” Pine needle oil is a natural disinfectant and
deodorizer – its terpenes have proven antimicrobial effects​ helping to cleanse the skin and neutralise odours. It’s like a breath of mountain air in your shower.

Abies sibirica

Fir Needle Essential Oil

Woodsy and uplifting, fir needle oil (e.g. Siberian fir) has a green scent that can calm and centre you. Often used to create a relaxing atmosphere, it also provides gentle antimicrobial benefits similar to pine – great for a clean, soothing wash.

Citrus aurantifolia

Lime Essential Oil

Zesty and energetic citrus scent that cuts through odors with ease. Lime oil’s
natural compounds act as an antibacterial agent, making it effective at killing odour-causing bacteria​ while its juicy fragrance brightens up any soap or deodorant blend.

Citrus aurantium dulcis

Sweet Orange Essential Oil

Cheerful,sweet citrus aroma that can uplift your mood. In soaps and deodorants it offers a gentle antiseptic cleanse and a burst of freshness – helping to refresh skin with a mild, skin-friendly touch (orange oil is less harsh than some other
citrus oils).



Caption

Salvia sclarea

Clary Sage Essential Oil

Clary sage essential oil is beneficial in soap and deodorant due to its soothing, balancing, and deodorising properties. It can help reduce skin inflammation, soothe rashes, and balance natural skin oils. Its earthy and herbaceous scent can also create a calming and uplifting aroma.

Caption

Cocos nucifera

Coconut Oil

A cleansing and hydrating oil that contributes to a bubbly lather in soaps. Coconut oil is naturally antimicrobial and helps boost the moisture content of
skin​ – it can even aid wound healing and tame inflammation. In deodorant, it helps fight odor (thanks to lauric acid’s
antibacterial effect) while soothing the skin.

Butyrospermum parkii

Shea butter

Ultra-rich moisturizer that leaves skin supple and nourished. Shea butter is packed with fatty acids and vitamins – it softens dry, rough skin and even has
anti-inflammatory properties to calm irritation​. In soap, it creates a creamy, conditioning lather that protects skin’s moisture.



Prunus amygdalus dulcis oil

Sweet Almond Oil

Light and gentle oil that absorbs easily, leaving a silky feel. Long used to soothe the skin, almond oil helps to heal minor cuts and dryness​. It’s rich in vitamin E, making it great for nourishing sensitive skin in soaps, and it won’t clog pores – perfect for keeping underarms soft and balanced.

White Kaolin Clay

A very gentle clay that purifies without irritating. Kaolin clay absorbs impurities and excess oils from the skin, helping detoxify and mattify (even for sensitive skin)​. In deodorant, it can help keep you dry by lightly absorbing sweat while being kinder to skin than stronger clays.



Charcoal Powder

Activated charcoal is a powerhouse detoxifier – its highly porous structure binds toxins and odours, lifting them away from the skin​. In soap, charcoal gives a deep cleanse (great for oily or acne-prone skin), and in deodorant it helps neutralize odour and absorb sweat naturally, leaving you feeling fresh.



Maranta arundinacea

Arrowroot Powder

A silky plant powder that keeps you comfortably dry. Arrowroot powder excels at absorbing excess moisture (sweat)​, which is why it’s a cornerstone of natural deodorants. It helps prevent that sticky feeling by keeping underarms dry and smooth, all with a soft, invisible finish.

Magnesium Hydroxide

Magnesium hydroxide in deodorant acts as a natural, effective odour-fighting agent by adjusting the skin's pH to a more alkaline level, which inhibits the growth of odour-causing bacteria. Unlike aluminium-based antiperspirants, it allows for natural sweat while neutralizing odour. Additionally, it can help absorb moisture and keep the underarms dry







Sodium bicarbonate

A natural deodorizer that tackles underarm odour by neutralizing acids and making
the environment less friendly to bacteria​. In a deodorant, a touch of baking soda can dramatically cut down odour, keeping you smelling fresh. (It also gives soap a mild effervescent cleansing effect, though in soap it’s used sparingly to avoid over-alkalinity.



Cymbopogon citratus

Lemongrass Essential Oil

Bright, citrus lemon aroma with natural antibacterial properties that help fight odor-causing bacteria and refresh the skin.

Rosmarinus officinalis

Rosemary Essential Oil

Herbal, invigorating scent that can clarify and purify – known to reduce microbes on
the skin (helping combat acne and odor) and even stimulate circulation for a
fresh feel.

Citrus aurantium bergamia

Bergamot Essential Oil

Uplifting citrus fragrance that naturally deodorizes – its sweet-tart scent masks odors and its compounds have mild antiseptic effects.

Santalum album

Sandalwood Essential Oil

Soft, woody aroma that brings a sense of calm. In soap it lends a creamy richness,
and its anti-inflammatory, soothing properties help comfort irritated skin.

Pogostemon cablin

Patchouli Essential Oil

Deep, earthy scent that lingers on the skin – ideal for natural deodorants. Its aroma not only masks odor but has been used for centuries as an insect-repelling and antifungal agent in perfumes and soaps.

Lavandula angustifolia

Lavender Essential Oil

Gentle floral aroma famed for its calming effects. In soaps and deodorants it soothes
the skin and was even used as a cleansing antiseptic in pre-modern medicine,
helping to keep skin fresh and clean.

Cedrus atlantica

Cedarwood Essential Oil

Warm, woodsy scent that gives a grounding freshness. Cedarwood’s natural
antibacterial power makes it popular in deodorants, helping to inhibit odor-causing bacteria while its aroma comforts and relaxes.

Boswellia carterii

Frankincense Essential Oil

Rich, resinous aroma (often called the “king of oils”) that adds a luxurious touch. It helps soothe inflammation and irritation on the skin, and its spicy-earthy scent can deodorize gently while promoting a calm mood.

Laurus nobilis

Bay Leaf Essential Oil

Spicy herbal scent with cleansing properties. Traditionally, bay leaf (laurel) oil has been used as an astringent and antiseptic – it tones and cleans the skin
(the classic Aleppo soap is laurel-rich). In deodorant, it offers a warm, spicy
freshness.

Picea mariana

Black Spruce Essential Oil

Crisp forest fragrance that invigorates the senses. Black spruce’s evergreen
aroma can help clear the mind and ease tension – in deodorants or soaps it
brings a fresh outdoorsy feeling and mild soothing qualities to the skin.

Pinus sylvestris

Pine Needle Essential Oil

Refreshing pine scent that signals “clean.” Pine needle oil is a natural disinfectant and
deodorizer – its terpenes have proven antimicrobial effects​ helping to cleanse the skin and neutralise odours. It’s like a breath of mountain air in your shower.

Abies sibirica

Fir Needle Essential Oil

Woodsy and uplifting, fir needle oil (e.g. Siberian fir) has a green scent that can calm and centre you. Often used to create a relaxing atmosphere, it also provides gentle antimicrobial benefits similar to pine – great for a clean, soothing wash.

Citrus aurantifolia

Lime Essential Oil

Zesty and energetic citrus scent that cuts through odors with ease. Lime oil’s
natural compounds act as an antibacterial agent, making it effective at killing odour-causing bacteria​ while its juicy fragrance brightens up any soap or deodorant blend.

Citrus aurantium dulcis

Sweet Orange Essential Oil

Cheerful,sweet citrus aroma that can uplift your mood. In soaps and deodorants it offers a gentle antiseptic cleanse and a burst of freshness – helping to refresh skin with a mild, skin-friendly touch (orange oil is less harsh than some other
citrus oils).



Caption

Salvia sclarea

Clary Sage Essential Oil

Clary sage essential oil is beneficial in soap and deodorant due to its soothing, balancing, and deodorising properties. It can help reduce skin inflammation, soothe rashes, and balance natural skin oils. Its earthy and herbaceous scent can also create a calming and uplifting aroma.

Caption

Cocos nucifera

Coconut Oil

A cleansing and hydrating oil that contributes to a bubbly lather in soaps. Coconut oil is naturally antimicrobial and helps boost the moisture content of
skin​ – it can even aid wound healing and tame inflammation. In deodorant, it helps fight odor (thanks to lauric acid’s
antibacterial effect) while soothing the skin.

Butyrospermum parkii

Shea butter

Ultra-rich moisturizer that leaves skin supple and nourished. Shea butter is packed with fatty acids and vitamins – it softens dry, rough skin and even has
anti-inflammatory properties to calm irritation​. In soap, it creates a creamy, conditioning lather that protects skin’s moisture.



Prunus amygdalus dulcis oil

Sweet Almond Oil

Light and gentle oil that absorbs easily, leaving a silky feel. Long used to soothe the skin, almond oil helps to heal minor cuts and dryness​. It’s rich in vitamin E, making it great for nourishing sensitive skin in soaps, and it won’t clog pores – perfect for keeping underarms soft and balanced.

White Kaolin Clay

A very gentle clay that purifies without irritating. Kaolin clay absorbs impurities and excess oils from the skin, helping detoxify and mattify (even for sensitive skin)​. In deodorant, it can help keep you dry by lightly absorbing sweat while being kinder to skin than stronger clays.



Charcoal Powder

Activated charcoal is a powerhouse detoxifier – its highly porous structure binds toxins and odours, lifting them away from the skin​. In soap, charcoal gives a deep cleanse (great for oily or acne-prone skin), and in deodorant it helps neutralize odour and absorb sweat naturally, leaving you feeling fresh.



Maranta arundinacea

Arrowroot Powder

A silky plant powder that keeps you comfortably dry. Arrowroot powder excels at absorbing excess moisture (sweat)​, which is why it’s a cornerstone of natural deodorants. It helps prevent that sticky feeling by keeping underarms dry and smooth, all with a soft, invisible finish.

Magnesium Hydroxide

Magnesium hydroxide in deodorant acts as a natural, effective odour-fighting agent by adjusting the skin's pH to a more alkaline level, which inhibits the growth of odour-causing bacteria. Unlike aluminium-based antiperspirants, it allows for natural sweat while neutralizing odour. Additionally, it can help absorb moisture and keep the underarms dry







Sodium bicarbonate

A natural deodorizer that tackles underarm odour by neutralizing acids and making
the environment less friendly to bacteria​. In a deodorant, a touch of baking soda can dramatically cut down odour, keeping you smelling fresh. (It also gives soap a mild effervescent cleansing effect, though in soap it’s used sparingly to avoid over-alkalinity.



James Allan founder of Smelly Men

Why Smelly Men?

I’m James, the founder of Smelly Men.

I realised men’s personal care hadn’t evolved— for decades, we've had the same old chemical-laden, plastic-packaged options with those awful artificial fragrances that often irritate the skin.

I knew I could do better.

Our products are hand-made in the UK, designed with men in mind and use 100% natural ingredients - no dodgy chemicals - and no plastics.

I’m committed to helping men and boys smell and feel better, naturally.

More
AI-Generated Summary

Based on listed reviews

  • Customers consistently highlight the exceptional performance of the products, noting long-lasting freshness, effective odor control, and a pleasing scent that enhances their daily routines.
  • Several reviews emphasize the natural, eco-friendly ingredients and stylish, sustainable packaging, which make the products suitable for sensitive skin and appealing to eco-conscious users.
  • The product range is appreciated for its versatility, fitting well into various lifestyles—from sports and everyday use to thoughtful gift choices, further boosting customer satisfaction.
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Jacs
January 26, 2025
My son got Teen Spirit deodorant for Christmas, and it has been fantastic for him. I no longer have to worry about him getting comments about being smelly, as he no longer does.
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Odin Kreissl
January 24, 2025
I am addicted to this stuff, when I sweat I smell amazing, the body wash is to die for and the deodorant is amazing
User Image
susan richardson
January 9, 2025
I bought my son the Smelly Boys - Teen Spirit set. He absolutely loves it. He is thrilled with the eco-friendly ethos and his sensitive skin likes the gentles scents and ingredients. We’ll definitely be back for more!!
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Louise Barton
November 5, 2024
I bought my hubby “Day Off” deodorant and soap for Christmas… not smelt it yet or tested it out for obvious reasons but the ordering and delivery was seamless !! I now have to buy more to pair with his aftershave… love this new added feature on your website 🤩
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George Taylor
September 23, 2024
Having observed the natural soap renaissance from afar, this was my first dalliance. It smells wonderful and feels chemical free and sustainable. I'm a convert.
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Andrew Eccles
September 19, 2024
Switched to natural soaps over liquid soaps some time ago so have tried a lot of products. Love the size and smell of the bars. I train BJJ so great to use after training but equally as refreshing to use in general at the start/end of a busy day.
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Torr Salkeld
September 17, 2024
After trying the natural soap I can’t recommend product enough. The stylish packaging with no plastic waste, the natural ingredients that are perfect for my sensitive skin and all the while smelling great. It would be a Perfect gift for any occasion.
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Julio Hernandez
September 17, 2024
Given the 100% market share that carbolic soap possesses in the uk vertical for real men's skin and haircare, it is difficult to imagine any market penetration even by popular shampoos or conditioners into the haircare market when carbolic soap is so effective. Why have a shampoo, soap and conditioner, when carbolic soap is the tried and tested 3 in 1? Jack Charlton knew where it was at. However, having sampled Smelly Men's natural, nasties-free soap, I believe even the most fragrant of Charlton's would be signing up for Smelly Men faster than he could find an Irish grandparent's birth certificate.
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Alex Eljouzi
September 16, 2024
This soap is excellent, smells incredible and the packaging was lovely.
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wissam el-jouzi
September 16, 2024
This is an excellent brand of soap. The packaging is stylish and has no plastic waste. The soap looks, feels and smells great and leaves a lasting freshness during the day. Really liked it.

FAQs

Not all soap is the same.  Soap in one form or another has been used for a very long time (around 5,000 years) but it was relatively recently that soap was made using industrial chemicals to reduce costs and manufacturing time. As a result, many people think soap is bad for your skin. Because of cheap degreasers like sodium lauryl sulphate (SLS) and artificial preservatives like parabens, cheap soaps often dry the skin and cause irritation.  Natural soaps are very different - the ingredients result in an excellent cleanser leaving the skin feeling soft and supple, not dry and taut.

Natural deodorant uses a different strategy to dealing with body odour.  Most deodorants just mask odour with artificial chemicals. Anti-perspirants will typically use aluminium to block sweat pores, to reduce sweating.  Neither of these approaches is very effective or healthy.  Natural deodorant instead neutralises the odorous chemicals from skin bacteria that try to break down your sweat. Combined with essential oils, your armpits will smell better, naturally!

No.  We absolutely won't sell products with artificial ingredients such as SLS, parabens or parfum that can cause skin irritation.  'Parfum' is an umbrella term used by the cosmetics industry to disguise the inclusion of numerous artificial scents and you have no way of knowing exactly what you're putting on your skin.   All our products are 100% natural and only use essential oils for scent.

Yes - all our products are vegan and definitely not tested on animals -  although you don't have to be vegan to buy or enjoy them!

Toiletries and cosmetics use an enormous amount of single-use plastic that can't be recycled. When we throw this away it often goes to landfill and doesn't break down. This is a simple change to make and reduce this pollution.   We take a lot of trouble to use packaging that can easily be recycled - almost all of it is cardboard - except our beard oil which uses glass and bamboo.  We also make sure that the cardboard is from FSC approved sources or has been recycled.

It's a hand-made product with far more time, skill and effort required to make it than cheaper counterparts. It can take weeks to properly cure a natural soap.  But your skin will thank you when you experience washing with it.

Many people will wet the soap bar and their hands and then rotate the bar to create a lather - you don't need too much. They'll then apply the lather to wet skin with just their hands. Rinse and repeat as necessary.  However some people like to use a wash cloth or a loofah or even rub the bar directly on their skin - it's very much up to you.

Our soap is a natural product that will dissolve if wet - so when you've finished using your soap bar, make sure it's not sitting in water.  A  bamboo or teak soap dish (not plastic) or soap tin with a drainage tray is ideal to maximise the life of your product.

In our experience natural deodorant just works far more effectively -  hours of sweaty jiu jitsu sparring has proved that to our testers! Your clothes will also smell better without repeated washing.  We think the scent is way better than the typical sprays you buy in the supermarket and you're cutting out unnecessary packaging like aerosol cans and plastic containers. Our products just use cardboard tubes.

Make sure your armpits are clean and patted dry after showering or a bath and preferably keep any hair trimmed (too much hair makes deodorant trickier to apply). Our deodorants are in stick form to make them more convenient. Remove the lid, then holding the tube in one hand, gently push up from the base using your other thumb untila small amountof the deodorant stick is above the container edge - around a millimetre or or so is enough.  Then, gently hold the stick against your armpit for a few moments to warm. Then apply sparingly to both armpits. 

Our deodorant is a natural product so it's temperature sensitive.  If it's cold or has been on a window sill in cold bathroom for example it will harden and can may be harder to push up.  One method around this is to hold the tube in your hand for a minute or so and gently squeeze the edge of the tube all the way around to loosen it.  You can also use a hairdryer or fan heater to gently warm the cartridge up.  Then, holding in one hand, use your thumb and first finger to grip the base at the edge and push your thumb up. You only need a small amount to appear above the cardboard tube.