• A bearded man in black and white on a pink background

    Smelly Men

    Natural personal care for blokes who care what they use. Tested under jiu jitsu conditions.

    Organized by mood, not just scent.

    Shop Smelly Men 
  • Black and white illustration of a woman's face with a bun on a pink background

    Smelly Women

    Natural personal care that doesn't try to fix problems you don't have. Same craft, same values, different vibes.

    Shop Smelly Women 
  • Black and white illustration of a shouting face on a green background

    Smelly Boys

    For lads who've discovered body odour and parents who've discovered natural products actually work.

    They might even use them without being reminded...

    Shop Smelly Boys 
James Allan founder of Smelly Men with his son.

Why Smelly Men?

A training partner at my jiu jitsu club very kindly gave me a bar of natural soap as a thank you gift. I'd helped him out as a newcomer to jiu jitsu and he appreciated it.

One shower later, I had questions.

Why did this soap feel completely different to everything I'd been using for 30 years? Why did conventional shower gel suddenly feel like washing with engine degreaser? Why was all natural personal care mostly aimed at women or people who meditate?

And the big one: Why is men's personal care in the UK still rubbish?

More

"Finally, a natural deodorant that works and smells amazing."

  • Man dressed for office is having early breakfast and checking his watch

    Early Doors

    Fresh citrus mornings. Lemongrass, rosemary, lime, frankincense. Energizing.

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  • Man with a beard sleeping peacefully in a chair with blue cushions.

    Day Off

    Woody warm confidence.

    Sandalwood, bergamot, patchouli. Grounding.

    Shop Day Off 
  • A suave looking young man gets ready for a night out after using Scrub Up

    Scrub Up

    Refined woody sophistication.

    Pine, frankincense, cedarwood. Evening.

    Shop Scrub Up 
  • Teen boy washes hair using Teen Spirit Shampoo

    Smelly Boys

    Complete routine. Fresh, focused, simple. Peppermint, sweet orange, lime, tea tree.

    Shop Smelly Boys 
  • Yellow sandals, sunglasses, and straw hat on sand

    Day Trip

    Energising citrus, lavender and may chang to get you ready for whatver the day brings.

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  • Colorful bouquet of flowers including roses and hydrangeas.

    Out Out

    Grown up. Sophisticated. Perfume quality essential oils for evenings that matter.

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Why buy from us?

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Lasts for ages

Our products are formulated to last. Our handmade, natural cold-process soap is cured for weeks and won't turn to mush within days like some. Our natural deodorants often last 3-4 months even with daily use.

“Good value.. and lasts a long time"

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Proper cleansing

Our natural soaps are highly effective cleansers that gently remove dirt and skin debris while nourishing skin with butters and oils. Our deodorants deal with the real cause of odour and soothe your armpits.

“The soap is so beautiful...it lathers so well.”

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No cheap extracts

Our all-natural formulations only use pure essential oils for scent, not weak extracts or artificial parfum. So you'll benefit from their therapeutic properties and smell much better, naturally.

“13 hours after applying the deodorant, I still smell amazing.”

Fast, reliable, personal.

We pack every order. We'll dispatch quickly and answer your questions personally. No anonymous warehouses.

“Fantastic customer service. Very quick delivery. A proper company to deal with.”

Smelly Men vs the supermarket stuff

Day Off Soap carton and Day Off deodorant tube on a white background

Actually works: all-day freshness even after sport. Scent of pure essential oils.

Artificial fragrance fades fast, just masks the smell

100% natural ingredients: gentle on skin, no nasty chemicals

Packed with synthetic fragrance & chemicals

Plastic free: soap cartons & deo tubes — fully recyclable

Single use plastics, cans, caps and pumps end up in landfill or the ocean

Made in the UK: handmade in small batches

Mass-produced in factories abroad, transported 1000s of miles.

Kind to sensitive skin: teen-tested, mum-approved

Frequently cause rashes, itching, dryness

Subscription? Optional: one-off buys or cancel-anytime plans

No subscriptions or confusing tie-ins

Collection of personal care products on a white surface
  • Four different bars of Smelly Men natural soap on a white surface with a neutral background

    Natural Soap

    Works from day one. Not like soap you're used to. Gentle cleansing, effective from the first wash Natural oils and butters condition your skin. No adjustment needed.

    Shop Soaps 
  • The Deo Amigos natural deodorant kit by Smelly Men

    Natural Deodorant

    Needs 1-2 weeks adjustment. Only a small amount required.
    If switching from aluminium-based products, your body detoxes and sweat glands recalibrate. Stick with it.

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  • Man in a black t-shirt standing in a modern bathroom with a white bathtub and towel rack.

    Odour disappears

    You'll find underarm odour vanishes. Much better than conventional sprays.
    90%+ of customers report natural deodorants are the best they've ever used.

    Read more 

"I bought this for my teenage son and he actually uses it—which says everything."

A man with a beard wearing a bow tie holding a perfume bottle.

Meet our Smelly Eh.

If you've spent £££ on a fabulous fragrance you need a proper complementary base to show it off - not cheapo shower gel and body spray. Give our expert Smelly Eh a try and see what he recommends...

Try now

"The products do exactly what you hope for and the customer service is excellent. Very highly rated."

Got questions?

FAQs

What is natural deodorant?

Natural deodorant uses a different strategy to dealing with body odour.  Most deodorants just mask odour with artificial chemicals. Anti-perspirants will typically use aluminium to block sweat pores, to reduce sweating.  Neither of these approaches is very effective or healthy.  Natural deodorant instead neutralises the odorous chemicals from skin bacteria that try to break down your sweat. Combined with essential oils, your armpits will smell better, naturally!

Why should I use natural deodorant instead of body spray?

In our experience natural deodorant just works far more effectively -  hours of sweaty jiu jitsu sparring has proved that to our testers! Your clothes will also smell better without repeated washing.  We think the scent is way better than the typical sprays you buy in the supermarket and you're cutting out unnecessary packaging like aerosol cans and plastic containers. Our products just use cardboard tubes.

I've never used natural deodorant before - how do you apply it?

Make sure your armpits are clean and patted dry after showering or a bath and preferably keep any hair trimmed (too much hair makes deodorant trickier to apply). Our deodorants are in stick form to make them more convenient. Remove the lid, then holding the tube in one hand, gently push up from the base using your other thumb untila small amountof the deodorant stick is above the container edge - around a millimetre or or so is enough.  Then, gently hold the stick against your armpit for a few moments to warm. Then apply sparingly to both armpits. 

Why does natural soap cost more?

It's a hand-made product with far more time, skill and effort required to make it than cheaper counterparts. It can take weeks to properly cure a natural soap.  But your skin will thank you when you experience washing with it.

Why should I buy natural soap and not cheaper soap you can get anywhere?

Not all soap is the same.  Soap in one form or another has been used for a very long time (around 5,000 years) but it was relatively recently that soap was made using industrial chemicals to reduce costs and manufacturing time. As a result, many people think soap is bad for your skin. Because of cheap degreasers like sodium lauryl sulphate (SLS) and artificial preservatives like parabens, cheap soaps often dry the skin and cause irritation.  Natural soaps are very different - the ingredients result in an excellent cleanser leaving the skin feeling soft and supple, not dry and taut.

Do you use artificial ingredients in your products?

No.  We absolutely won't sell products with artificial ingredients such as SLS, parabens or parfum that can cause skin irritation.  'Parfum' is an umbrella term used by the cosmetics industry to disguise the inclusion of numerous artificial scents and you have no way of knowing exactly what you're putting on your skin.   All our products are 100% natural and only use essential oils for scent.

Are your products cruelty-free?

Yes - all our products are vegan and definitely not tested on animals -  although you don't have to be vegan to buy or enjoy them!

What about packaging? Is it sustainable?

Toiletries and cosmetics use an enormous amount of single-use plastic that can't be recycled. When we throw this away it often goes to landfill and doesn't break down. This is a simple change to make and reduce this pollution.   We take a lot of trouble to use packaging that can easily be recycled - almost all of it is cardboard - except our beard oil which uses glass and bamboo.  We also make sure that the cardboard is from FSC approved sources or has been recycled.

What's the best way to use natural soap?

Many people will wet the soap bar and their hands and then rotate the bar to create a lather - you don't need too much. They'll then apply the lather to wet skin with just their hands. Rinse and repeat as necessary.  However some people like to use a wash cloth or a loofah or even rub the bar directly on their skin - it's very much up to you.

How should I look after natural soap?

Our soap is a natural product that will dissolve if wet - so when you've finished using your soap bar, make sure it's not sitting in water.  A  bamboo or teak soap dish (not plastic) or soap tin with a drainage tray is ideal to maximise the life of your product.

How do you get the deodorant out of the tube?  I'm struggling.

Our deodorant is a natural product so it's temperature sensitive.  If it's cold or has been on a window sill in cold bathroom for example it will harden and can may be harder to push up.  One method around this is to hold the tube in your hand for a minute or so and gently squeeze the edge of the tube all the way around to loosen it.  You can also use a hairdryer or fan heater to gently warm the cartridge up.  Then, holding in one hand, use your thumb and first finger to grip the base at the edge and push your thumb up. You only need a small amount to appear above the cardboard tube.