Smelly Men
Be Smelly
Being Smelly isn't about body odour. It's about being bothered.
What you use, what goes on your skin, what ends up in landfill. Whether you're content using the same shower gel you've been buying since 2003 because it was on offer.
You probably smell fine. But you could smell better - and not coat yourself in synthetic nonsense while you're at it.
That's what being Smelly means. You don't have to. But it's probably a good idea.
You might already be Smelly
Wondering why men's personal care is still rubbish after 30 years? Slightly concerned about what's in that body spray? Tired of plastic bottles everywhere? Thinking there must be something better?
Congratulations. You're Smelly.
Join the club. It's better here.
Shop by Mood
Early Doors - Mornings that mean business
Day Off - Weekends and doing nothing
Scrub Up - Going out. Possibly regretting it later.
What makes them different
100% natural ingredients
No SLS, no parabens, no parfum. Essential oils, plant butters, things your gran would recognize. Your skin might actually thank you.
Plastic-free
Recyclable cardboard. No single-use plastic pretending to be eco-friendly because the lid comes off.
Handmade in the UK
We work with skilled UK soap makers. We curate, brand, and handle everything else. Check the packaging - we're not hiding them.
Lasts longer than you'd think
Soaps: 4-6 weeks (160g) or 2-3 weeks (80g travel)
Deodorants: 2-3 months (80g stick)
Unless you're using half the bar per shower. In which case, calm down.
Tested under jiu-jitsu conditions
All our products are tested at jiu jitsu gym SBG Haslingden. An hour of grappling with sweaty men in a hot room is the real test. Your morning commute is nothing by comparison!
I train there. My training partners became involuntary product testers. They've stopped complaining, which I'm taking as a win.
Switching from conventional deodorant?
Fair warning: your body needs 1-2 weeks to work out what's happening. You've been chemically blocking your sweat glands for years. They're confused.
You might feel sweatier initially. This is your armpits recalibrating, not the product failing. Most people find after the adjustment they actually sweat less than before.
Some don't get on with it. We can't win everyone. No hard feelings - go back to your Dove if you want.
